50 cent wants to be your Mates

So 50 cent is launching his own range of condoms? I wonder if they'll be sold "in da club".
You could ridicule him for trying to associate himself so gratuitously with sex, or you could praise him for drawing attention to the real issue of safer sex to young kids. Either way, he's not the first rapper to do so.
Although De La Soul were from an altogether school of hip-hop, they too broke new ground by using the phrase "Jimmy hats" without erupting into laughter. But let's see if 50 Cent's plan has got any longevity.