BBC3 "ginger" offering had only one surprise. And that was the presenter, Dan Wright, who is much more familiar to me and my kids as "little cook" from "Big Cook, Little Cook" - a sort of cross between Nigella cooks and Get Stuffed for the under 5s.
The rest of it - basically: ginger girls are sexy, ginger boys are not, wasn't particularly new. Though it was news to me that I am better at converting sunlight into vitamin D than blondes, brunettes or baldies.
Still, nothing like a bit of faux science masquerading as hip documentary to get the inquisitive ginger viewers (I texted my dad and sister to tell them it was on) scrabbling around for BBC3.
Was it better than BBC3's own blurb about it?
26-year-old 'copper topped' comedian, Dan Wright, travels the length and breadth of the country to investigate the nationwide phenomenon of ginger phobia.No.
Dan Wright is a successful TV presenter and stand up comedian, but he can't get a girlfriend and he believes this is because he has ginger hair. This sad fact sparks Dan's investigation into how gingers suffer prejudice from the day they are born, throughout childhood, school and beyond. Indeed, Dan speaks of his own problems growing up ginger and meets other young victims of bullying.