London 2012 logo a joke

Are they serious about this logo? It's rubbish. All old rave new rave. Still, the designers of CSS's new album may well be consulting their lawyers...


















As may David Brent...

Google causes offence...

...well not google exactly, but the associated adwords servers. When I worked at the ASA, one of things we forgave advertisers for was unintended and accidental ad placement. For example, ads booked in long-lead magazines which happened to co-incide with some nasty piece of news. Fashion ads featuring guns appearing at the same time as the Dunblane massacre, for example.
Others were just insensitive - Littlewoods Pools taking a billboard in Liverpool which showed a football crowd singing "you'll never work again", which happened to be by the docks just as hundreds of Liverpool dockers were being made redundant.
But last week's advertising mix-ups on gonetoosoon had me laughing for all the wrong reasons. Metro reported a couple of examples which this weeks' Observer highlighted:

an online memorial for a boy called Ryan featured an advert for Ryanair. Another, for a woman called Sheila, linked to Sheila's Wheels car insurance. A person called Watts was linked to an ad for light bulbs. A tribute to a boy killed in a motorcycle accident carried an ad for a new motorbike while memorials for babies had promotions for nappies and prams.

Or, as gonetosoon then put it:

All of the adverts shown were chosen by Google's computers rather than people. This turned out to be somewhat inappropriate and was quickly removed.

Bad PR all round...