How to build hype for a Sony ad via Twitter

10 points to @foamcity aka Ruth from Sony who has just finished twittering from the shoot of Sony's latest blockbuster foam and fun-filled ad in Miami.

Fallon London and Sony have led the way in taking advantage of bloggers' interest in their recent shoots, and this shows just how far they've come. From a few illicit pictures of the Bravia Balls to the managed twittering at this latest shoot, it's clear quite how what once was an accident has now turned into a communications strategy...

Full story at commercial archive. Hat tip to @Katyhowell, who is working with them on the shoot



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