So, no sooner had I criticised car advertising suggesting that the manufacturers devote more resources to online activity, then Contagious highlights a couple of decent bits of activity in the arena.
Firstly the new VW website, which is cracking, and secondly the Fiat 500 concept lab which I hadn't seen before.
Hats off to the TribalDDB lot for the VW site. It is most impressive. (Though you might want to update some of the 2006 VW creds on your own London site). Choosing a new car is a fine interactive experience. As is setting up the network.