The New York Times are getting everso web2.5 with their user-generated coverage of the "mood" of the Election. it's a bit like a live Wordle mixed with Brandtags. Very clever indeed.
Ask readers what one word describes their mood. And then scroll them all. Check out the NYT direct to see it in action. But you'll see something a bit like this...
The first Do the Test film is great. If you haven't seen it yet, then you should.
This Do the Test Whodunnit is also very very clever.
Watch, enjoy, and pass on.
Every day I cycle to and from work (well almost). And every day I spot at least one person who is simply not paying attention to what's going on around them - pedestrians, cyclists, bikers and drivers, no-one's better or worse than anyone else. This campaign truly brings that to life.
[disclaimer - I am doing some work for TfL (including on this campaign). But I would not write anything here which doesn't come totally from the heart. So there.]
Hat tip to WCRS for doing a fine job on the film, and to Altogether Digital who won a BIMA for seeding the first one, and are also seeding this
