RKCR's BBC6 campaign and Blu's MUTO - spot the difference

Just seen the BBC6 trail, put together by Rainey Kelly Campbell Roalfe/Y&R. It's very good. A-Punk by Vampire Weekend works really well. But it's also extremely similar to one of my favourite Blu animations. I mean EXTREMELY.

I've blogged about it Blu's genius film in August here, and blogged about advertising agencies paying "homage" to artists/academics several times before (Sony, WCRS). Is this yet another example of an ad agency's idea being uncannily similar to someone else's? I think it might be...


MUTO a wall-painted animation by BLU from blu on Vimeo.



So I have a question or two for Damon Collins, executive creative director at RKCR [warning - Flash only site], who was quoted in the Guardian about it, saying "Such a cutting edge and fresh digital radio station requires something appropriately innovative to promote it, and we hope we've done that," said Damon Collins, executive creative director at RKCR [my itals]

1) Did you run the creative idea by Blu before pitching it?
2) Did you pay him for the creative concept?
3) Did you tell the BBC that the idea behind it was his?
4) Or did you genuinely not know of Blu's work before, or
5) Think that your creative was so different from his that you didn't need to acknowledge it in any way?

And questions for everyone else. What do you think? Homage, or copy?

(and hat tip too to Gerel who's written a v similar post)